How to Bold Text in Facebook Post


For everything that Facebook lets you do, it doesn’t give you the option to bold text in your Facebook posts. While the functionality isn’t available natively on any of Facebook’s platforms, it’s still possible using additional tools. Bolding your text makes specific parts of your Facebook posts stand out when people are scrolling through their newsfeed.

Some of the images associated with the steps are included inline below. All images associated with these steps can be seen in the embedded YouTube video. Also, please note that you’re not able to leave a comment directly on this article. If you have a question or feedback, please leave it on the YouTube video.

YouTube player
Shop Halloween decorations on Amazon and save up to 50%!

Steps to Bold Text in Facebook Post

  1. Start writing a new post on either the website, or the Facebook mobile app for iPhone, iPad and Android. The process will be the same regardless of the platform you use. When you come to a part of your post where you want to bold some text, proceed to the next step.
  1. Open a separate tab, or launch a browser app if you’re on a mobile device, and navigate to You’ll land on a page at the Yay Text website that will automatically convert your entered text to a bold format that will work with Facebook.
  1. Scroll down to the Your Text section, and enter the text you want to bold in this field. You’ll see bold and bold italic versions of your text appear in the sections beneath this. Click or tap “Copy” associated with the option you want to use in your Facebook post.
  1. Now navigate back to your Facebook post and paste your copied bold text. The bolded text will appear in your Facebook post and will be visible to everyone else after you share it. Repeat this process to add additional bolded text to your post.

Reasons to Bold Text in a Facebook Post

1. Highlight Important Information

When crafting a Facebook post, clarity is key. Bold text plays a crucial role in ensuring your audience quickly identifies critical points. For example, if you’re announcing a new product launch, you might bold the release date. This simple emphasis ensures that even a quick skim of your post reveals the most vital information. Using bold text in this way helps your audience understand your message at a glance.

2. Emphasize Emotion or Tone

Bold text can also enhance emotional expression or tone. In a written medium like Facebook, it’s easy for nuances of sentiment to get lost. By bolding particular words or phrases, you can indicate a stronger emotion or emphasis. This can help your audience better understand the sentiment behind your words, fostering a deeper connection with your message.

3. Organize Content

Bolding text in a Facebook post can be an effective tool for structuring longer posts. It works like a visual cue, breaking up blocks of text and providing a roadmap for readers. By bolding subheadings or key points, you make your post more digestible. This can enhance reader engagement, as people often prefer content that is easy to skim. Bold text thus contributes to a smoother, more enjoyable reading experience.

4. Draw Attention to Calls to Action

Bold text can be a powerful tool to draw attention to calls to action. Whether you’re encouraging readers to sign up for a newsletter, attend an event, or visit a website, bolding these instructions can significantly increase visibility. This extra emphasis can catch the reader’s eye and provide a gentle push towards action. Thus, bold text can help make your Facebook post more effective and engaging.

5. Create Contrast

Contrast is a fundamental principle of design, and it applies to text as well. Bolding certain words or phrases creates a visual distinction that catches the eye. This contrast can make your post more visually interesting, which can, in turn, lead to higher engagement. By using bold text strategically, you can create a Facebook post that is not only informative but also aesthetically pleasing.

6. Keyword Highlighting

In the world of digital communication, keywords hold significant power. They can convey the central theme of your post in just a few words. By bolding these keywords, you ensure they stand out, helping your audience grasp the main idea quickly. This not only aids comprehension but also reinforces the message you want to convey. Thus, bold text can enhance the overall effectiveness of your Facebook post.

Shop Amazon's Deal of the Day and save up to 50%!

All Tutorial Categories

About Max

Max has nearly 20 years of experience working in IT across three different industries in project management and management capacities: publishing, telecommunications and healthcare. He holds the following degrees and certifications: BS Communications, MA Communications, MBA and Project Management Professional (PMP). His tutorial-focused YouTube channel earned more than 100,000 subscribers in its first four years, and currently has more than 160,000 subscribers, 110,000,000 video views and an insane 2.4 million hours of watch time. Max enjoys learning new technology, reading and collecting comic books, listening to audiobooks and playing video games.

This article contains affiliate links, which means that if you click one of the product links I may receive a small commission. This helps support my content, and enables me to continue creating content like this. Thank you for the support!