How to Change Instagram Username


Changing your Instagram username is a straightforward process that only takes a few seconds. But you’ll want to think really hard before you move forward, because the odds are that you’ve shared your current Instagram username far and wide, and you probably can’t swap out your old Instagram username for the new one everywhere. This may be not be a big deal if this is your personal account, but if you’re a content creator who may have strategically linked to your existing Instagram username across the Internet, be aware your old Instagram account links will no longer work outside of Instagram after the change. Examples of all instructions in the steps can be seen in both the YouTube video above and the image collection located beneath the steps.

YouTube player

Steps to Change Instagram Username

  1. Tap to open the Instagram app. You’ll land on your Instagram home page.
  2. Tap your profile icon in the lower right corner of your home screen. You’ll land on your Instagram profile page.
  3. Tap “Edit Profile.”
  4. Tap your current username in the “Username” field.
  5. Tap the “X” on the right side of the Username field to erase your current Instagram username, and then enter what you want to use as your new Instagram username. Tap “Done” after entering your new Instagram username. If the username isn’t available, a message bar will appear along the top of the screen informing you that the username you entered isn’t available and that you’ll have to try again. If the username you enter is available, the Edit Profile screen will close and you’ll be routed back to your Instagram profile screen, where you’ll now see your new Instagram username displayed at the top of your profile. Additionally, you’ll also receive an email from Instagram confirming your username change with a subject line that reads “Username Changed on Instagram.”

5 Reasons to Change Instagram Username

1. Rebranding or Personal Brand Evolution

If you’re rebranding your personal or business profile, changing your Instagram username is crucial. A new username can better reflect the new direction or identity of your brand. This change helps ensure consistency across your marketing materials and social media platforms, making your brand more recognizable. As your focus shifts, perhaps due to changes in the products you offer or the market you target, your username should align with these changes. A fresh username can also reinvigorate your profile and attract new followers who are interested in what your new brand promises. This strategic move can be a critical part of your branding overhaul.

2. Simplicity and Memorability

A simple, memorable username is easier for followers to remember and share. If your current username is complicated, contains unusual spellings, or is too long, it might be time for a change. A catchy, straightforward username increases the likelihood that your account will be mentioned in conversations and posts, driving organic engagement. It also reduces the chance of errors when people search for your profile. Choosing a username that rolls off the tongue can greatly enhance your visibility and brand recall, making it a wise strategic move for boosting your social media presence.

3. Improved Privacy

Changing your Instagram username can be a crucial step in protecting your privacy. This is especially true if your current username contains elements of your real name, birthdate, or other personal identifiers. As awareness about online privacy grows, many users opt to create a more anonymous presence on social media to safeguard themselves against potential stalkers or identity theft. A new username that lacks personal data can provide an added layer of security and comfort, allowing you to enjoy social interactions without oversharing personal information.

4. Avoiding Negative Associations

If your current username is tied to a past business failure, personal controversy, or outdated persona, changing it can help you distance yourself from those negative associations. A fresh start with a new username allows you to redefine how you are perceived online. It acts as a symbolic break from the past, offering a clean slate to project a new, positive image or branding message. This can be particularly important for individuals who have undergone significant personal transformations or wish to leave behind old reputations.

5. Aligning with SEO and Searchability

A username that’s optimized for search engines can make it easier for potential followers to find you. If your current username does not include keywords relevant to the content you post, you might be missing out on organic traffic. By including keywords related to your niche, activities, or industry, your profile becomes more discoverable to interested users. This strategic change can increase your visibility on Instagram and attract a targeted audience, which is essential for growing your follower base and enhancing your engagement rates on the platform.

About Max

Max has nearly 20 years of experience working in IT across three different industries in project management and management capacities: publishing, telecommunications and healthcare. He holds the following degrees and certifications: BS Communications, MA Communications, MBA and Project Management Professional (PMP). His tutorial-focused YouTube channel earned more than 100,000 subscribers in its first four years, and currently has more than 160,000 subscribers, 110,000,000 video views and an insane 2.4 million hours of watch time. Max enjoys learning new technology, reading and collecting comic books, listening to audiobooks and playing video games.

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