How to Cancel YouTube Channel Membership


YouTube channel memberships let fans of a channel pay to support a channel, and in return get access to channel-specific perks, such as special emoji and icons, early access to videos, shoutouts during videos, priority response in the comment section, and more. However, whether you’re no longer getting the value out of those perks or paying for that channel membership no longer fits into your budget, YouTube makes it easy to cancel a channel membership. And I wanna make sure and give a shoutout to the Rob Unwraps YouTube channel for being a good sport and being cool with me using his channel in this video. I’m actually a member over on Rob’s channel where he regularly releases videos with tips and advice on the latest games, and reviews gaming hardware.

Some of the images associated with the steps are included inline below. All images associated with these steps can be seen in the embedded YouTube video. Also, please note that you’re not able to leave a comment directly on this article. If you have a question or feedback, please leave it on the YouTube video.

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Steps to Cancel YouTube Channel Membership

  1. Navigate to your YouTube home screen, either through the website or the YouTube mobile app on an iPhone, iPad or Android device.
  2. Click your profile icon at the top of the screen to open a menu, and then click “Purchases and Memberships” in this menu. The Purchases and Memberships screen is displayed.
Click your YouTube profile icon, and then click Purchases and Memberships.

  1. Scroll down to the Memberships section, and then find the membership you want to cancel. In this example I’ll cancel my membership to the Rob Unwraps YouTube channel. Again, shoutout to Rob Unwraps, I actually really like Rob’s channel and would strongly recommend you check it out.
  2. Click “Manage Membership” next to the channel membership you want to cancel to open a menu with the details of that YouTube channel membership, and then click “Deactivate.” A window pops up letting you know how long you’ll still have access to these channel membership perks if you move forward with cancelling.
Click Manage Membership.

  1. Click “End Membership.” The next window will let you know that your YouTube channel membership has been cancelled.
Click End Membership.

5 Reasons to Cancel a YouTube Channel Membership

1. Financial Constraints

Many YouTube channel memberships require a recurring monthly fee. For subscribers facing financial difficulties, every expense is scrutinized. Canceling a YouTube membership can be an immediate way to reduce monthly spending. Economic downturns, job loss, or unexpected financial obligations like medical bills can tighten budgets. Subscribers might prioritize essential expenditures over entertainment. Even small savings, like canceling a membership, can contribute to overall financial relief. As household budgets adjust to new economic realities, non-essential subscriptions are often the first to go. This economic sensitivity makes channel memberships vulnerable to cancellations during financial hardship.

2. Lack of Value

Subscribers cancel memberships when they feel the content isn’t worth the cost. Over time, the appeal of exclusive videos, emojis, and badges might diminish. If content creators fail to deliver consistently engaging material, subscribers see little reason to continue paying. Changes in content quality or frequency can prompt reassessment of the membership’s value. Additionally, if subscribers find similar content for free or through a cheaper service, they might opt out. The perceived value of a membership is directly tied to the content’s uniqueness and quality. When these falter, memberships become expendable, leading to cancellations.

3. Change in Content or Creator Behavior

Viewer preferences can change, or they may disagree with shifts in a creator’s content direction. If a channel moves away from the topics or style that originally attracted subscribers, those subscribers may withdraw their support. Moreover, controversies or changes in a creator’s public behavior can lead to cancellations. High-profile incidents involving questionable behavior or statements by creators can result in a significant loss of subscriber support. In an era where social values are increasingly public, many choose to withdraw financial endorsements from creators who don’t align with their personal or ethical standards.

4. Redundant Memberships

Some subscribers accumulate multiple memberships across various platforms. Over time, the realization that one is paying for several subscriptions can lead to a reassessment of each one’s necessity. Duplication of content types across different subscriptions can make some feel redundant. Users seeking to streamline their expenses often cancel memberships that have overlapping content with others they hold. The desire to simplify digital life and manage fewer subscriptions can prompt the cancellation of specific memberships, especially if they offer no unique content.

5. Technical and Usability Issues

Technical difficulties such as poor streaming quality, interface problems, or difficulties accessing exclusive content can frustrate users. Regular disruptions in service or platform-specific issues that detract from the user experience can lead to cancellations. If these issues persist without improvement, users may feel their membership fee is not justified. The ease of use is crucial for digital platforms; thus, consistent technical problems can severely impact subscriber satisfaction. Faced with ongoing usability frustrations, even loyal subscribers might decide to cancel their memberships.

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About Max

Max has nearly 20 years of experience working in IT across three different industries in project management and management capacities: publishing, telecommunications and healthcare. He holds the following degrees and certifications: BS Communications, MA Communications, MBA and Project Management Professional (PMP). His tutorial-focused YouTube channel earned more than 100,000 subscribers in its first four years, and currently has more than 160,000 subscribers, 110,000,000 video views and an insane 2.4 million hours of watch time. Max enjoys learning new technology, reading and collecting comic books, listening to audiobooks and playing video games.

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